There's this new video on funnyordie.com in which tons (tons!) of celebrities crack jokes in support of the American Jewish World Service. Despite the fact that the spot was clearly created by AJWS, they not so cleverly avoid taking responsibility for some of the racy, offensive content of the piece by saying at the beginning of the video that they "don't approve this message." Clearly, they do. And not owning up to their own attempts at edgy, youthful advertising just makes them look like, um. . . the opposite of edgy and youthful. (And, as the apparent intended audience for the ad, I should know.)
Hey, AJWS! If you're going to waste my time with Sarah Silverman spouting off the same tired racist stereotypes (Jews are cheap! Asians are good at math!), at least have the guts to own it. Also, that's not funny. Yawn.
Anyway, if you like looking at Andy Samberg as much as I do, you'll still enjoy the clip. Check it.
Thanks for sharing AJWS's PSA on your blog! Please know that the disclaimer "AJWS does not approve this message" is actually a joke written by comedy director/writer Judd Apatow himself, who generously created the video for AJWS. He was riffing off of political campaign ads. AJWS wasn't trying to divorce itself from the content of the video; we fully embrace and own the edginess! By writing in the disclaimer as a joke, Apatow was just doing what he does best: being funny.
ReplyDeleteFirst of all, thanks for commenting.
ReplyDeleteSecond, I get that "AJWS does not approve this message" is meant to be funny. (In case you haven't read the rest of my blog, I'm capable of a sense of humor.) But between that and your website headline ("some famous people made this hilarious video on our behalf"), it seems that you want to enjoy the publicity the video brings without having to answer to people who are (for example), tired of listening to Sarah Silverman categorize all Asians as math whizzes or all Jews as rich and stingy.
Also, I understand that we're all supposed to be in on Sarah Silverman's I-don't-really-think-this-way-but-I'm-making-fun-of-people-who-do joke. It's just not funny.
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